Utilization and management of trademarks
The story is not over with a successful trademark registration. You can only claim rights based on your trademark if you actively use it and can prove that use. Furthermore, your trademark protection may be revoked due to non-use.
Have you heard that significant profits can be made by licensing a well-built brand?
What should you do if the name or logo of your company or the packaging of your products changes?
Do you know how, when, in what language, at what cost and where to file a renewal request to maintain your national, EU and international trademark rights? Should you maintain your trademark protection for all goods and services, or is it more cost-effective and reasonable to apply for a partial renewal?
Under licence or distribution agreements, do you know who coordinates and bears the costs of trademark renewal, infringement and counterfeiting?
Whatever happens to your national, EU or international trademarks, our team of experts will help you find the best solution by:
- creating and managing trademark and design portfolios, and recording changes (address, company name, domain, etc.);
- developing a trademark renewal strategy and managing renewals;
- drafting and reviewing assignment, licence and distribution agreements.
If your registered trademarks are infringed or your products are counterfeited, please see our Brand Protection and Enforcement page for more information.