Brand protection and law enforcement
What sells well and is popular usually gets copied, too. Like it or not, the spread of online sales and technical advances means that fake (counterfeit) products can appear on the market within 1 or 2 weeks, often even before the genuine goods are launched (see, for example, certain new smartphone models, based on leaked photos).
Any business can secure its interests through proper planning and registering its rights, and with sufficient foresight, it can “survive” the flood of counterfeit goods.
A well-conceived strategy helps to deal with these issues, and in the event of a dispute, infringement, abuse or counterfeiting, it helps to settle and handle them quickly and efficiently.
Our office, in close cooperation with the Vis Probandi brand protection group, has 20 years of experience in the field of intellectual property law, including the following areas:
- brand protection strategy consultancy;
- in the event of an infringement of your intellectual property rights, instituting civil proceedings and representation in the proceedings;
- complex services (e.g. market monitoring, lead generation, test purchases) with international coverage;
- brand protection (both operational and representation activities):
- active preparation of cases in the event of infringement and counterfeiting;
- test purchases, market monitoring, monitoring of trademark use;
- investigation, lead generation, gathering evidence;
- initiating and supporting official raids and investigations, providing immediate expert opinions 24/7;
- international coverage: in addition to Hungary, our partner agents operate in the Czech Republic, Slovakia, Poland, Bulgaria and Romania;
- participation in out-of-court dispute resolution and handling of notices;
- advice and representation in the event of infringement and counterfeiting;
- filing and handling applications for customs action (for counterfeit products from abroad);
- in the case of online infringement, conducting notice and takedown procedures and sending cease and desist letters to end the infringing activity;
- full representation and communication with authorities in petty offence, criminal and customs proceedings, including operational assistance in official proceedings and the preparation of the necessary victim statements;
- representation in mediation proceedings related to criminal matters.