Register a trademark!

Registration of national, European Union, and international trademarks

With a successful product or service, we can skillfully boost our company: the protected name, logo, slogan, or other characteristic marks (trademark) of our products, services, and ourstore can help us to build, preserve and even expand our market shares.

Do you know where, how and for what you can obtain trademark protection? Do you know when it is best to pick and register your trademark? Do you know the costs and time for getting a trademark?

Why is it advantageous to have a trademark?

The registered trademark gives you the exclusive (monopoly) right to use the trademark on the marketin relation to the goods and/or services for which it has been registered.

Based on your trademark rights, you canprevent anyone else in the same industry from using your marks or similar signs. You are the only one who can give permission for someone to use your trademark in exchange for alicense fee.

On the ground of registered trademark, you can enforce your rights faster and easier against anyone who infringes your trademark, you can be protected against counterfeit products in large quantities or in small consignments ordered from abroad (e.g., China), parallel imports as well as counterfeits produced or distributed domestically.

Our experts provide comprehensive trademark (also known as brand, sign, logo) registration advice from strategic consulting through trademark registration, acquisition, existing portfolio management to enforcement. We help you from the very beginning with complex strategic consulting, including:

• the development and implementation of the appropriate registration strategy;
• the preparation and filing of national, European Union and international trademark applications, and legal representation in trademark proceedings (opposition, revocation, invalidation);
• search of earlier trademarks and rights;
• representation before the Hungarian Intellectual Property Office, the European Union Intellectual Property Office (EUIPO), and the World Intellectual Property Organization (WIPO).

Get protection with an expert for what and where you need it. Avoid subsequent costly re-branding with well-chosen trademarks in the initial stages of brand building.

If your existing registered trademarks are infringed, or your products are counterfeited, please click on Brand protection/Enforcement menu point for more information.